During a sales period, you want your customers to be buying at record speed. However, it’s essential that you put the groundwork in earlier on in the year to ensure that your big sales periods go well.
Rewarding customers all year round and building that brand trust is essential to ensuring they buy in the busier sales periods. If you’re looking for the best ways to make the most of loyalty in your big sales periods, take a look at these top tips.
1. Offer incentives to loyalty programme members only
During busy sales periods, you can assume that everyone will be buying. People are on the lookout for your product and service, therefore if you can offer them an incentive to boost sales that can be a great incentive.
A loyalty programme that is exclusively for your loyalty members can be a great way to make people feel special during a busy sales period where they will be targeted by competitors. By offering them a unique code or percentage off that is only for members, they will feel valued and more likely to purchase with you.
2. Time sensitive offers
During busy sales periods, people are in a hurry to get their products and get on with the rest of their shopping. Therefore, if you can pressure them (nicely!) into buying your product with time sensitive offers, this can be a great tactic.
Offers like 20% off for the next 24 hours, or a one day sale event will see customers flock to buy the product in that time frame. Everyone loves an offer and no one likes to miss out. Make the most of that logic and offer time sensitive sales incentives.
3. Use a points incentive throughout the year
The best brands know that their loyal customers will be buying their products when a busy sales period comes around because they’ve been targeting them all year round.
This doesn’t need to be by means of promotions and pushy offers though. No, no – the best brands will be offering important and value adding content all year round. A year way to do this is through a newsletter or service email that lets people know what you are offering and getting them excited all year round so that when the sales period comes they are already a hot lead.
4. Make personalised offers
During busy sales periods, everyone inboxes are full of offers and deals that are ‘unique to them’. The reality though, is that a lot of these deals aren’t unique at all.
If you really want to stand out, you need to use consumer data the right way – to bring them the deals that they want to see just in time for the busy sales period. Using a software system that tracks consumer behaviour and pulls all of that data into one easy to use platform will be very beneficial in targeting your customers in a unique manner.
For more information on how to make the most of your customer data, take a look at the ways our software helps you build your business revenues and protect your valued customer relationships. Alternatively, if you’d like to learn more about how to build loyalty, read our recent article on how mortgage lenders can maximise loyalty.