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Why is embedded insurance so popular right now?
In recent years, embedded insurance has become a hot topic within the insurance industry. Typically offered as an add-on to a digital sale, this marketing style has proven a quick-fire way for insurers to sell their products. You’ll see it if you fly Ryanair. The option to add insurance appears at checkout. It’s just a click to buy, with a prompt to nag consumers. Or take out a Monzo Premier bank account and you’ll receive free mobile phone insurance – no action required. Embedded insurance is so well positioned, that customers barely notice they’ve acquired it. But does this type