
Why cross-selling is the key to success as brokers go digital
Cross-selling will only become more important for brokers in the future. And it’s the brokers who learn to cross-sell that will thrive The world of insurance broking is constantly changing. Over the last 10 years, we have seen the emergence of new technologies which have reshaped the sector and kept brokers on their toes. It is important to stay abreast of technological advances because while the industry has indeed changed, insurance distribution is still ripe for disruption – and disruption is coming. We’re currently seeing a number of different types of brokers in the market. These include businesses selling high-volume